Sell your home before the stockings are hung

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Just because spring and summer are busy seasons in the real estate market, doesn’t mean fall isn’t. Job relocations, expanding families, and up- or downsizing continue all year long. You can use these strategies to help sell your home before you put the first presents under the tree.*

blue-stockingMake it move-in ready

Buyers are a bit less interested in doing work in the fall than the spring. Make sure to take care of little repairs to give yourself an edge over the sellers who don’t. If a room needs new carpet, do it. If a fresh coat of paint will make a room ready for a buyer, go for it—especially since these minor fixes could equal a faster offer.

Offer a warm welcome

Invite buyers into your home with a warm and welcoming ambiance. Fall and the pre-winter season is a great time to take advantage of your home’s cozy period. Warm hues and thick fabrics along with the scents and textures of autumn will highlight the family-friendliness of your home.

Price it to sell

When you sit down with your agent to review your home’s comps, be sure to consider the experts’ recommendation of listing within 10% of the average price sold in your neighborhood. Take advantage of pricing science like the $5 threshold that can influence a buyer not ready to spend $300,000 but may consider the same property at $295,995. Pricing science can also mean your listing falls within price filters found on most realty search sites. Utilize your agent’s expertise to ensure your home’s listing doesn’t get lost amongst too many similar properties.

Prescreen for qualified buyers

You can speed up the process by having your agent prescreen for offers from qualified prospective buyers. While some buyers may be hesitant to share this information, serious home shoppers will do so, and even more, they will be prepared to do so. This way you won’t waste your time on speculators or those not truly in the market this season.
Finally, remember that this time of the year may mean less traffic for REALTORS®, real estate attorneys and mortgage companies, which in turn means more time to prepare for your closing quickly and efficiently. Especially so that you can hand over the keys before you hang your stockings with care.

* Keep in mind that loans under the new TRID regulations may take at least 45 days to close.

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